Location Determines Performance

Amazon product pages aren't created equal when it comes to video visibility. Understanding this hierarchy—and identifying favorable opportunities—directly impacts your earnings potential.

The distinction is straightforward: videos positioned near product imagery get watched. Videos buried deep in page content get ignored.

The Premium Video Zone

Adjacent to product photos, some listings display a media carousel containing brand and influencer videos. Shoppers naturally engage with this area while evaluating purchases—it's positioned exactly where attention concentrates.

This placement converts because it aligns with buyer psychology. Someone examining product images is actively considering a purchase. Your video appears precisely when they're most receptive.

The Visibility Desert

Far down the page, past detailed specifications and customer feedback, sits another video section. Content here might as well be invisible. Shoppers rarely scroll this far, and those who do have usually already made their purchasing decision.

Prioritizing premium placement isn't optional—it's essential.

Decoding Product Page Signals

Determining whether a product offers premium video positioning requires inspection:

Favorable indicators:

• Video icon within the image gallery
• Descriptive text beneath the icon specifying video quantity
• Clicking reveals a mix of brand and creator content

Unfavorable indicators:

• Video icon exists but lacks descriptive text (brand-exclusive carousel)
• No video elements visible near product imagery
• Entire product categories restricting influencer participation

Certain product types prohibit influencer videos entirely. Fashion and accessories categories, for instance, often limit video content to brand-produced material.

Important prerequisite: Premium video carousels require brand-uploaded content to exist first. Without a foundation of brand video, there's no carousel for influencer content to join.

Carousel Mechanics

Videos cycle in sequence. Brand content typically plays first, followed by influencer submissions in order of placement.

This creates practical implications:

If brands uploaded multiple lengthy videos totaling several minutes, shoppers may disengage before reaching any influencer content. Ideal scenarios feature single brief brand videos preceding available influencer slots.

Within the influencer portion, earlier positions capture more views. The first two slots substantially outperform slots four and five simply due to attention decay during extended playback.

Capacity Constraints

Amazon restricts premium carousels to approximately five influencer videos simultaneously. Beyond this limit, additional submissions enter rotation queues.

What happens when you submit to saturated products:

• Content joins a waiting list with undetermined position
• Eventual rotation provides sporadic, shared visibility
• Returns diminish significantly versus low-competition alternatives

Products Warranting Caution

Beyond saturation concerns, avoid:

• Listings where brand videos exceed several minutes combined
• Categories historically blocking influencer participation
• Exclusive brand arrangements (certain electronics, for example)

Optimal Opportunity Profiles

The ideal combination:

• Active purchase velocity (demand validation)
• Premium carousel accepting influencer content
• Minimal existing influencer presence (zero to one submissions)
• Brief brand video content preceding available slots

These opportunities require effort to locate but generate disproportionate returns compared to convenient alternatives.

Research Methodology

Systematically evaluating products:

• Confirm transaction activity meets thresholds
• Examine image gallery for video indicators
• Verify text accompanies video icon
• Expand carousel to inventory existing content
• Note brand video quantity and duration
• Count influencer submissions

This evaluation adds perhaps a minute per product but prevents hours of misallocated effort on poor opportunities.